Indicator Sales Foundation Day

The capability of the sales team drives the value of any organisation. This full day, immersive workshop introduces participants to the fundamentals of sales.

INDICATOR Sales Foundation Day equips salespeople with a broad understanding and the confidence to succeed using a variety of selling practices. 


Next INDICATOR Sales Foundation Day:
TBC 2025 | 9:00am - 5:00pm | In-person Auckland

"33% of salespeople indicated they 'fell into' sales. Many have little, or no, formal training."


- INDICATOR Mood of the Sales Leader

What should I Expect?

Using practical, adaptable tools, this workshop is delivered through bite-sized sales nuggets for salespeople to apply in their workplace. Improve focus and motivation to accelerate sales performance and results.  

Designed by experts, through years of sales experience, INDICATOR Sales Foundation Day shares and reinforces current sales best practice.

This day is suitable for people new to sales or those with experience, wanting to hone their skills.

Overview of Content

See Our values

We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.

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Ideal Customer Profiles

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Prospecting

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Persuasive Messaging

See Our values

We build revenue-driving systems on HubSpot for businesses that are ready to grow - and keep on growing.

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Sales Process

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Psychology of Decision Making

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Questioning Techniques

What INDICATOR clients say

Foundation Day was a really enjoyable day, pitched perfectly for those new to sales, or someone experienced but wanting to hone their sales skills. Michael could sell ice to Inuits!

Lisa Biesheuvel 
Aluro Healthcare

It is a coaching session that explains the key sales skills required, whilst providing a safe space to practice them with peers, challenging me to be better. I love the relaxed but passionate manner of Michael Fooks. He may laugh at this – but I have used much of his training with family, friends, and colleagues as well!

Stephen Brooke
Account Manager, Eagle Lighting

This is a fantastic sales training course that provides real world examples and practical tips that can be applied right away.

Rebecca Imrie
Regional General Manager ANZ, Medical Protection Society

This program is a well-oiled machine and I personally think it is pretty much peak learning for anyone going into a sales role. I could not be a bigger fan of this course and its delivery!

Kirk Chapman
Account Manager, Steel & Tube Holdings Ltd

I thought it was great, everything was very clear, the handout cards will be very useful, the facilitator was very knowledgeable and easy to listen to.

Foundation Day Participant

Head of Training

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Michael Fooks

Michael is a compelling, energetic trainer and coach who captivates audiences with his straight-forward, practical approach.

Since 2004, Michael has been working with some of New Zealand’s largest organisations to empower their people with new skills, attitudes and capabilities. His ability to quickly navigate his way to the heart of an issue enables him to create effective solutions and embed new attitudes and behaviours.   Using plenty of real-life examples, Michael’s commanding presence and storytelling abilities ensure plenty of laughs along the way.

Other One-Day Workshops

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Negotiating with Confidence

Learn to become a better and more confident negotiator.

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Foundations of Sales Leadership

Enhance leadership skills and effectively manage high-performing sales teams.


Sales Academy

To continue their sales development, INDICATOR Sales Foundation Day participants can further develop their sales learning with enrolment into INDICATOR Sales Academy at discount rates. 

INDICATOR Sales Academy is a monthly workshop, bringing together similar career-stage salespeople (in-person and online), to continue development of sales skill sets, apply learnings on the job, build confidence and network.

Members are encouraged to share real-life challenges for guidance. 

FIND OUT MORE.