Since 2017, we have been capturing the mood and sentiment of the New Zealand sales community each year, establishing the Mood of the Sales LeaderTM report as the barometer of business sentiment and expectations for the year ahead. Sales leaders and salespeople are in a unique position to comment on the mood and sentiment of the marketplace, with their predictions proving to be remarkably accurate since the inception of the survey.
“The Mood of the Sales LeaderTM” is the definitive annual report into the New Zealand and Australian sales landscape. Last year, 503 sales leaders contributed to the survey, representing more than 8,000 salespeople.
The report provides a deep understanding of how sales leaders are faring, what drives them personally, and how the broader environment impacts their teams. Over the past seven years, the report has become a crucial barometer for what’s happening on the frontlines of sales teams and the economy.
This year marks our first official report for Australia and the eighth edition for New Zealand. We are excited to see the insights and trends that will emerge in 2025, helping shape the future of sales leadership across both regions.
We’d like to extend a special thank you to our amazing partners in both countries for their support:
New Zealand: Bank of New Zealand, Hunter Campbell, Mint Design, and Insights Exchange
Australia: Trinity, MyHR, Customerit, and Insights Exchange.
