As of April 2024, LinkedIn had approximately 15.9 million users in Australia and 2.9 million users in New Zealand, and the audience penetration in Australasia, with nearly 3 out of 4 people (typically professionals, job seekers, or businesses) actively using LinkedIn means it plays a significant role in professional networking.
It’s the first-place people go to learn about, you, your skills and your experience. So, if you are in sales and not using LinkedIn, or your profile is not up to scratch, you stand to be missing out on opportunities.
If you don’t know where to start – don’t worry! We have put together the top 4 things you need to do today to boost your personal brand.
- First Impressions matter!
Contacts, including your customers want to see you, and the image you use should match the impression you want them to have of you. Corporate and professional, or relaxed and approachable, select the image to suit (as you would for an interview).
- Nail Your Headline
Your headline is more than just a job title, it’s your value proposition. Include keywords, showcase what you do, and hint at the impact you create.
- Craft a Compelling About Section - Tell Your Story
This is your elevator pitch! Use it to tell your story, highlight your strengths, and speak directly to your audience. Break it into sections:
- Who you are
- What you do (and the results you deliver)
- Your mission or goals
- Make sure you update your achievements and qualifications. Are you consistently learning, updating and keeping pace with change?
- Post Consistently and Engage Authentically
You don’t have to post every day, but we recommend you set a goal and keep to it. Monthly to start is fine. Share valuable insights, industry updates, and personal stories. Don’t just post—comment, react, and engage with others to build genuine connections.
