Indicator Syndicate

Where sales leaders come to sharpen their edge.

Join a community of leaders from across New Zealand to experience the kind of honest conversations only peers can provide. Members share experiences, learn from experts and walk away with practical tools and fresh perspectives.

Members connect monthly, in person or online, to test ideas, exchange insights, and learn from global leadership experts.

100% of Indicator Syndicate members would recommend this to their peers.

"70% of sales leaders have had little or no formal sales leadership training or development."


- Mood of the Sales Leader 2023

How it works

How it works

01.  Monthly Sessions

Members meet each month, either in person or online, to explore challenges and opportunities in a collaborative, non-competitive environment.

02.  Industry Experts

Each session combines peer-to-peer learning with insights from subject matter experts and global thinkers. The mix of local knowledge and global perspective makes the sessions uniquely valuable. 

03.  Networking & Learning

The Syndicate is all about connection. Relationships formed within the community often extend far beyond the programme, opening doors, sparking ideas, and strengthening careers.

Get Involved

Curious to see if it's a fit? Download the brochure for more information.

Who is Indicator Syndicate for?

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Professionals who lead a
team towards a revenue target

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Sales Directors, GM of Sales
& Sales Managers

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SME Owners and
Leaders

 

What Indicator Syndicate clients say

It continues to add value to my career, development and learning. In short I’d be worse off for not being part of Indicator Syndicate and not getting to know a great bunch people.
 
Shane O'Grady
National Sales & Marketing Manager, TR Group
These sessions are always valuable. I feel privileged to take part.
 
Tony Phibbs
National Sales Manager, Canon
Every time I come to Syndicate I feel refreshed and invigorated. The team also benefit from the content that I then share with them.
 
Daniel Sanele
Head of Account Management, Digital Island
I joined Syndicate when I was new to sales leadership and can honestly say that I think I would have failed without it. My team and fellow execs have also benefited from my growth and learning with the group.
 
Jody Humphrey
National Account Management, Mitre 10
My team is now asking me what is next on Syndicate as they too look forward to gaining these insights. The value is not just for me it is for my whole team.
 
Simon Hammond
Head of Sales Excellence, Canon
There is no doubt that I have benefited from this course, my colleagues and our management team have also noticed a shift. Syndicate has been a game changer for me.
 
Shane Nolan
National Sales Manager, RX Plastics

I have been involved with Sales Syndicate since the beginning and see so much value that I now have 3 of my team who also attend. The learnings have been invaluable, and I also gain from additional input and value from the Indicator team and the wider network. Highly recommended!

Mark Prenter
CEO, Goodfood Group

Having access to people with so much skill and experience and can help you focus in on areas to drive growth in your business is priceless.

Rachel Aldikacti
GM National Group Sales, Bidfood

The best professional development I have ever had.

Dan Bell
Chief Customer Officer, Squirrel

What really sold me on Syndicate was the education piece and being around people in similar positions, sales leadership can be a lonely place.

Richard Hawker
Chief Revenue Officer, ICT

Thanks so much for your support, I really appreciate the Indicator team and my fellow Syndicate members.  I don’t want to imagine where I would be if I hadn’t had the learning and guidance, I have gained from the Indicator setting.

Rebecca Skegg
Head of Sales, Life Care

Sales leadership can often feel like a lonely place.
Without a trusted network, it’s hard to tap into outside knowledge and fresh ideas. Since 2015, the Syndicate has solved that problem, growing into New Zealand’s largest network of sales leaders.

Meet our Team

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Mike Stokes

CEO & Founder

Mike Stokes

CEO & Founder

Championing sales leadership across Australasia

With a background spanning sales, marketing and business ownership, he brings deep experience to everything Indicator does. Before founding Indicator, Mike had worked with hundreds of entrepreneurs and business owners to help grow their businesses.

Recognising a lack of sales leadership support for Australasian companies, Mike set out to close that gap. Through Indicator, he works with organisations of all sizes to lift sales performance by developing stronger sales leaders, better processes, and measurable results.

Mike leads Indicator’s strategy, focusing on growth and evolving the business to ensure ongoing success.  
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Abbie Takle

Senior Sales Leader

Abbie Takle

Senior Sales Leader

Team Member Description
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Justine Beguely

Head of Customer & Community

Justine Beguely

Head of Customer & Community

Building capability and confidence in sales teams

With over 20 years’ experience across technology, hospitality and tourism, Justine has worked with both global and privately owned organisations to grow and develop high-performing sales teams. She understands the real-world challenges sales leaders face, from balancing targets and team development to delivering consistent results.

At Indicator, Justine manages sales programmes and mentors individuals and teams to reach their full potential. Known for her practical approach and deep understanding of the sales environment, she helps people build the confidence, capability and structure needed to succeed 

Syndicate Spotlight

How Community and Continuous Learning Shaped My Journey.

Jody Humphrey

Indicator Sales Syndicate Member since 2018.

Read More

How Community Nurtures Growth: A Story of Leadership and Learning

Mike Caird

Indicator Sales Syndicate Member since 2020.

Read More

Riding the Growth Curve, Leadership Journey with Indicator

Shane O'Grady

Indicator Sales Syndicate Member since 2018.

Read More